In this report, we explore the evolution of the global avocado market from a niche fruit to a booming international commodity. Driven by rising health trends and growing plant-based consumption, avocados now present real opportunities across agriculture, logistics, and emerging markets.

We analyze major supply shifts, from Mexico’s dominance to the rise of Peru, Colombia, and Kenya. Despite climate volatility and logistics constraints, the sector remains attractive due to stable demand, ESG-driven premiums, and room for value-chain innovation.

Discover how avocados have transformed from a misunderstood fruit into a global sensation. Over the past two decades, they’ve become a staple in kitchens and a symbol of health and sustainability. This meteoric rise didn’t happen by chance—it’s a result of tireless efforts in promotion, research, and innovation.

The 2024 report, prepared by Dr. Gary W. Williams and Dan Hanselka of Texas A&M University, analyzes the economic contributions of Hass avocado imports from Mexico to the U.S. economy for fiscal year 2023/24. It highlights the growing significance of Mexican avocados in the U.S. and provides a historical perspective on their impact since 2012/13. The study also includes a special focus on the state economies of California and Texas, the two largest avocado-consuming state.

The Mexico-U.S. avocado trade has reached unprecedented levels, significantly benefiting both economies. According to the Avocado Institute of Mexico's 2023-2024 Economic Report, U.S. imports of Mexican Hass avocados amounted to $3.52 billion in the last fiscal year (July 2023 – June 2024). This trade contributed $7.5 billion to U.S. economic output, $4.2 billion to GDP, and supported over 42,000 American jobs, generating $2.5 billion in labor income and $1.1 billion in taxes.