Research
Research and insights
We publish these to think through avocado farmland as an asset. The orchard economics, what the global market is doing to supply and prices, the Mexico-US trade and what it adds up to. You can read all of it without being asked for anything.
January 8, 2025 · 1 min read
The Incredible Rise of Avocados: A True Success Story
In a generation the fruit went from misunderstood to everyday. That climb was built deliberately, through decades of promotion, research, and innovation — and the Hass Avocado Board tells the story in its own mini-documentary.
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January 3, 2025 · 1 min read
The U.S. Economic Contributions of Hass Avocado Imports from Mexico | 2024 Update
Texas A&M's 2024 update measures what Mexican Hass avocados contributed to the U.S. economy in fiscal 2023/24, sets it against a record running back to 2012/13, and looks closely at California and Texas.
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January 3, 2025 · 1 min read
Economic Impact of Mexico-U.S. Avocado Trade: Key Insights and Growth Trends
A wider look at the trade itself: the employment and regional development it carries across two economies, the structural forces behind its expansion, and what that means for anyone working in North American agribusiness.
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May 18, 2020 · 1 min read
AVO Oro Verde: The Pioneering Investment Framework for Avocado Production
Agriculture spent centuries financed by land ownership alone. This piece traces how the sector moved into the financial markets, and what that history means for a permanent crop like the avocado.
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May 16, 2020 · 1 min read
Portfolio diversification during the COVID 19 crisis: Preventing income shortfalls with avocado orchards
The 2020 crisis pulled market valuations, corporate earnings, and dividends apart. This piece examines that dislocation and where real assets sat against it.
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