Research
Record U.S. Avocado Demand Signals Strong Market Growth
Avocados From Mexico forecasts 2.5 billion pounds of Mexican fruit entering the United States across the 2025-2026 season, carried by a supply network of tens of thousands of growers.
March 17, 2026 · 2 min read · AVO Oro Verde
According to a January 2026 press release from Avocados From Mexico, U.S. avocado demand is forecast to reach record levels. The industry projects 2.5 billion pounds of Mexican avocados entering the U.S. in the 2025–2026 season, reflecting continued consumer demand and supply chain scale.
Market Context
Avocado consumption in the United States has grown significantly over the past decade, positioning the category as a stable growth segment within fresh produce. The projected supply highlights the sector's ability to meet year-round demand while supporting retail activation and promotional campaigns.
Highlights
- 2.5B lbs forecast U.S. avocado imports for 2025–2026
- 280M lbs projected supply for the 2026 Big Game period
- 42,000 U.S. jobs supported by the industry; $7.5B estimated economic output in 2024
- Supply network includes 200+ importers, 91 packers, and ~35,000 growers
With record import projections and sustained consumption growth, the avocado market remains structurally positioned for continued expansion, reinforcing its relevance within long-term agricultural investment strategies.